Digital Marketer — Performance & Paid Media
Senior Performance Marketing & Paid Ads Specialist
Meta Ads · Google Ads · Lead Generation · CRO
Turning data, creativity and paid media into measurable business growth — across EdTech, IT, engineering and manufacturing.
01 — About
Behind every campaign is a system — built on data, sharpened by testing, and scaled with intent.
I'm a performance marketing specialist with 4+ years of experience running Meta Ads and Google Ads for EdTech, IT, engineering and manufacturing brands — managing multi-lakh monthly budgets and turning them into measurable outcomes.
My work sits at the intersection of paid media, data and creativity: structuring campaigns, testing what actually moves the needle, and optimizing full-funnel performance across ROAS, CPA, CPL and CTR. I collaborate closely with stakeholders to keep strategy grounded in business goals, not vanity metrics.
Every decision — from audience selection to creative iteration — is backed by conversion tracking and analytics, so budgets go where they earn their keep.
02 — Expertise
Six disciplines, one goal — advertising budgets that behave like investments.
Data-driven paid media campaigns focused on measurable business outcomes, not impressions.
Lead generation, audience strategy, funnel development, creative testing and continuous optimization.
Search, Display, Performance Max and YouTube campaigns engineered for efficient acquisition.
B2B and B2C lead generation with a relentless focus on lead quality and acquisition efficiency.
GA4, Google Tag Manager and Looker Studio paired with A/B testing, CRO and landing page optimization.
CRM workflows, lead nurturing and email automation that keep prospects moving through the funnel.
03 — Toolkit
The platforms, tools and metrics I run campaigns on, every day.
04 — Career
Four years, four roles, one consistent thread: paid media that earns its budget back.
05 — Work
Real focus areas and outcomes from campaigns I've run — click to expand.
Restructured Meta Ads and Google Ads campaigns end-to-end — audience segmentation, budget allocation and bid strategy — to lift overall campaign efficiency at Hicon Engineering.
Result — 20% overall campaign ROI improvementArchitected a targeted paid social funnel — top, mid and bottom-of-funnel creative and audiences — to move prospects through the journey more efficiently.
Result — 25% higher mid-funnel engagement, 18% lower CPADirected multi-variant A/B tests across ad creatives and landing pages, isolating the variables that actually moved conversion rate.
Result — 15% uplift in landing page conversion rateBuilt automated lead-nurturing funnels and email workflows so leads generated by paid campaigns were followed up consistently, not left cold.
Result — 25% increase in qualified leads06 — Certifications
Verified certifications backing my paid media and analytics practice.
07 — Education
08 — Approach
09 — Contact
Let's turn your advertising budget into measurable business growth.